11 Lead Magnet ideas & examples + free tools to create them

Have you thought about a lead magnet but thought it was too much hassle, would be too expensive to have designed, or you just didn’t have the time? Here’s how to calculate this key metric, plus three ways to improve it. Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy. Learn how to improve your sales process and close more deals. A good sales process is the foundation of any successful sales organization. Once you’ve captured a lead, customers expect fast responses, personalized support, and a seamless experience that keeps them coming back.

You can include this promo in your email confirming the free trial or, like Squarespace, closer to its expiration. Instead of offering a free trial extension, you could surprise the lead with a special subscription discount. Encourage leads to continue using your product or service by pairing your free trial with email marketing. Free trials are a common lead magnet, and for good reason—they’re very effective. Alternatively, you can reveal the score on the page where a lead submits their contact information so they don’t have to leave.

Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. Do you treat leads who open the email differently from those who don’t? You might offer a gated one-pager that provides tips from notable companies that use your platform. Imagine you work for an ecommerce platform that’s been running for the better part of a decade. The resource should offer trustworthy insights that are backed by experience, research, and interviews.

Streamlining the Signup Process

What kind of workbook can you create for your prospects and offer as a lead magnet? What kind of worksheet could you offer your ideal prospects? A calendar is a great lead magnet because it is both practical and beneficial for potential customers. By including your company’s branding on the calendar, you ensure that your company will be top of mind for potential customers. A calendar is a great lead magnet because it is something that people use every day. Then use an ebook template from Canva to make the entire creation process easy!

Private networking or knowledge group

Creating a challenge-based lead magnet can be an excellent way to engage potential customers and encourage them to sign up for your list. This lead magnet template example is a habit tracker, but the Canva template can easily be edited and customized to track anything. These Canva templates are all well designed and can serve as a jumping-off point for your lead magnet. Once you’re happy with your lead magnet, download it and make it available to your target audience for download.

Worksheet or Workbook Lead Magnet

An ebook could be created out of a series of blog posts, an interview, a podcast transcript, or other content you already have. And don’t think that you have to create something brand new; trying repurposing content you already have. All of these ebook templates are easily edited so you can use them as the base for your ebook lead magnet. By writing an ebook on a topic related to your business, you can show potential customers that you know what you’re talking about.

This resource could benefit people who are thinking of launching their own company or who are in the midst of building a business. It should save a lead time, solve a problem, or provide a unique insight. To gain access to the lead magnet, a consumer must provide their name, email address, and/or company information. Join 30,000+ leaders online to hear from experts at OpenAI, Lovable, AWS, and Uphold, plus see the latest AI innovations for service. Most days, you'll find me writing away in cozy cafés all around the world while listening to 90s R&B (Maxwell, mostly).

Check out all the other examples below…there are so many different styles and options for all of these example lead magnet templates. This lead magnet template is for a workout schedule, but you could easily change the Canva template up to match your content. These lead magnet templates are for physical challenges, but could easily be edited to fit any type of challenge.

For the number of quality templates, stock photos, and resources available in the premium account, it’s well worth it. Premium templates require a paid account that starts at $12.99 per month. Then, choose a template and customize it to fit your needs. Canva is a user-friendly graphic design software that offers a wide range of templates for lead magnets. A lead magnet could be anything from a free PDF guide to access to exclusive content. These lead magnet design templates are great to attract your perfect client!

You can require a lead to provide contact details before taking the quiz, or you may opt to withhold the quiz score until a lead enters their information. He offers a teaser quiz upfront, but to unlock his deep archive of topical quizzes, people must enter an email address. Digital marketing consultant Jon Loomer offers a Facebook ad quiz as a lead magnet for his audience. If you have limited resources, you can make a free consultation a giveaway prize instead of offering it to everyone. The company presents a calendar of available 30-minute time slots, and visitors submit their email to reserve an appointment. Australian consulting firm KeyCommerce offers a virtual consult as a lead magnet.

Lead magnets help bring people into your funnel—but real growth comes from what happens after. You might point the recipient to more content, a soon-to-expire promo code, or (as we saw with Squarespace) an offer to extend a free trial. The email should include a call to action that brings the lead back to your site. You also need to remove any friction points that might prevent potential customers from finding and downloading your asset.

The templates only work on its platform, but leads can take a template for a test drive after creating a free account. A Slack lead magnet design community is also an option, along with these alternatives. It’s not difficult to set up a private networking or knowledge group.

Remember that there’s not one popular lead magnet template that works for everyone, it all depends on your ideal customers. It could be the open rate, number of downloads, calls booked, lead quality, video views or website visitors. Each lead magnet will have its own key metrics to measure.

• In the day-to-day running of your business, you likely have created plenty of processes and systems to achieve results for you and your clients.
• Your email course can be as simple as a five-day email sequence with one email sent each day.
• Easy Webinar is a webinar software that supports live webinars and automated (evergreen) webinars.
• Every piece of content you’ve created — blog posts, guides, videos, even internal docs — has the potential to bring in new leads.
• I encourage you to choose one of these lead magnet ideas, roll up your sleeves, and get it going on your website.

You can also offer a discount on your product if the lead schedules a demo within seven days. The company uses engaging titles such as “Learn How Nutanix Reduced Customer Support Escalations by 40%” to attract leads. The Social Media Examiner uses a pop-up to alert readers to its ultimate guide on the Clubhouse App. You might prompt the reader to download the guide with a pop-up that appears while the lead is reading a blog post related to it. Analytics platform provider ProfitWell gates a free tool to calculate customer acquisition costs. Tools can save leads time and help them uncover key insights, so they make excellent lead magnets.

Lead magnet ideas and examples

If you have the staff, offer website visitors a free consultation. The consulting firm Gartner allows site visitors to download an infographic on edge computing in exchange for their email address. If your company conducts original research, consider constructing an infographic that displays a few exciting data points from the report. Place a call-to-action button on the existing content page that prompts readers to download the infographic.